Difficult question, “What is SEO?”. Just like pretty much all internet-related terms, ideas and principles, that of “SEO” does not have a special meaning and it is a blurred principle in most people’s mind.
Still, what is SEO? Because there is no ultimate, totally understandable definition for “SEO”, the only way to go is to have a look at a number of meanings and attempt to combine them in order to have the best viewpoint.
Wikipedia: “Search engine optimization (SEO) is a set of methods focused on improving the presence of a site in online search engine listings. The term likewise refers to a market of specialists that perform optimization jobs on behalf of customer sites.”
Fakezilla: “The changes that are made to the content and code of a web site in order to increase its rankings in the outcomes pages of online search engine and directory sites. These changes may involve rewriting body copy, altering Title or Meta tags, elimination of Frames or Flash content, and the seeking of inbound links.”
The Web Search Workshop: “The term used to explain the marketing technique of preparing a site to enhance its opportunities of being ranked in the leading outcomes of an online search engine once a relevant search is undertaken. A variety of elements are important when enhancing a website, including the content and structure of the site’s copy and page layout, the HTML meta-tags and the submission process.”
There are also 2 schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (really guidelines supplied by search engines). Black hat SEOs are those that push the limit of SEOs and use some doubtful or prohibited strategies (according to the guidelines).
Website NOVA: “acronym for search engine optimization. This is the process of making a website ‘search-engine-friendly. Seo is mainly used to increase rankings in SERPs, and efficient SEO can increase the capacity of your website and generate more traffic.”
Thousands more meanings are available, nearly as many “SEO guru’s” you will find online (” The Guru Problem” is actually the title of another post to be released soon).
As you can see, no definition is like another, but they all tend to converge to a particular common understanding.
There are various strategies and tools used to accomplish SEO objectives, and they need to NOT be consisted of within a definition.
Considering that it is not remedy to define a concept through its tools, here is a meaning I have developed after long considerations. The recommendation is to specify SEO as follows:
SEO = abbreviation for “Search Engine Optimization”, the procedure of enhancing and tuning a web site and gaining online awareness for it, in order to provide targeted visitors and make sure high conversion rates.
When done properly, SEO activities must:
– make online search engine crawl the website;
– make online search engine index the site;
– make sure a high ranking amongst SERPs (Search Engine Results Pages) for offered keywords;
– accomplish a high page rank;
– drive targeted traffic;
– attain high conversion rates among the site’s visitors.
Because nothing is definitive and ultimate in the world of SEO, I ‘d like to receive your feedback and comments: TeaWithEdge.com is a method to contact me and speak up about your Marketing concerns.
There are also two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (really guidelines supplied by search engines). Black hat SEOs are those that push the limitation of SEOs and utilize some doubtful or forbidden techniques (according to the guidelines). These black hat SEO techniques are likewise frequently known as spam.”
Browse engine optimization is mostly utilized to increase rankings in SERPs, and efficient SEO can increase the potential of your site and bring in more traffic.” 구글백링크