Difficult concern, “What is SEO?”. Similar to pretty much all internet-related terms, notions and principles, that of “SEO” does not have an unique definition and it is a blurry concept in most people’s mind.
Still, what is SEO? Since there is no ultimate, totally understandable meaning for “SEO”, the only method to go is to take a look at several meanings and attempt to merge them in order to have the ideal viewpoint.
Wikipedia: “Search engine optimization (SEO) is a set of methods aimed at improving the visibility of a site in online search engine listings. The term also describes a market of experts that carry out optimization tasks on behalf of client websites.”
Fakezilla: “The changes that are made to the material and code of a website in order to increase its rankings in the outcomes pages of online search engine and directory sites. These modifications may include rewriting body copy, modifying Title or Meta tags, removal of Frames or Flash material, and the seeking of inbound links.”
The Web Search Workshop: “The term used to describe the marketing method of preparing a website to boost its possibilities of being ranked in the top outcomes of an online search engine as soon as a relevant search is carried out. A number of factors are essential when optimizing a website, including the material and structure of the website’s copy and page design, the HTML meta-tags and the submission process.”
There are likewise 2 schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (actually guidelines provided by search engines). Black hat SEOs are those that press the limit of SEOs and utilize some doubtful or forbidden techniques (according to the guidelines).
Site NOVA: “acronym for search engine optimization. This is the process of making a site ‘search-engine-friendly. Search engine optimization is mostly utilized to increase rankings in SERPs, and efficient SEO can increase the potential of your website and generate more traffic.”
구글상단노출 Thousands more definitions are readily available, nearly as numerous “SEO guru’s” you will find online (” The Guru Problem” is actually the title of another short article to be published quickly).
As you can see, no definition resembles another, but they all tend to assemble to a specific common understanding.
There are numerous strategies and tools utilized to achieve SEO goals, and they ought to NOT be included within a meaning.
Given that it is not fix to specify a concept through its tools, here is a definition I have created after long considerations. The idea is to specify SEO as follows:
SEO = abbreviation for “Search Engine Optimization”, the procedure of optimizing and tuning a web site and acquiring online awareness for it, in order to deliver targeted visitors and ensure high conversion rates.
When done properly, SEO activities need to:
– make online search engine crawl the site;
– make online search engine index the website;
– guarantee a high ranking amongst SERPs (Search Engine Results Pages) for given keywords;
– achieve a high page rank;
– drive targeted traffic;
– attain high conversion rates among the website’s visitors.
Because nothing is ultimate and definitive in the world of SEO, I ‘d like to get your feedback and remarks: TeaWithEdge.com is a method to contact me and speak up about your Marketing concerns.
There are also 2 schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the guideline (in fact standards offered by search engines). Black hat SEOs are those that press the limitation of SEOs and employ some questionable or prohibited methods (according to the standards). These black hat SEO methods are likewise typically known as spam.”
Search engine optimization is mostly utilized to increase rankings in SERPs, and reliable SEO can increase the potential of your website and bring in more traffic.”